EVOLUTION OF MULTICHANNEL RETAILING Prepared by: Manav Badhwar BBA-DBA (2008-2011) Under the counselling of: Ms Manita Matharu PRS Faculty Submitted in the break awayial fulfillment of the essential for Professional sell skills in Retail management security system This is to certify that the present study organic evolution of multi way sell is carried out by Manav badhwar Batch (08-11). I am glad to forward this partial fulfillment for professional retail skills. Project guide: Ms Manita Matharu Acknowledgement I would care to magnetic core adequatey acknowledge my gratitude and thanks to my instructor who took active part in accomplishing my project. At the very outset, I wish to thank Ms Manita Matharu, who helped me to choose such an kindle topic to make water upon as a full fledged project and steer me at each footmark interacting with him gave me a completely various view to look at a subject, throu ghout its completion. She helped me in giving all the necessary in formation in a very conjunctive manner. Manav Badhwar K.R MANGALAM INSTITUTE OF MANAGEMENT Objectives 1. To study to what extent multi argumentation sell gives an opportunity to overcome the limitations of primary existing format of retailing. 2. How multi track helps the companies to increase their share in market. 3.
How retailers can modify their clients shopping experience by employ multi communication channel approach. 4. How multi channel has he! lped retailers to reduce its cannibalization & increased their sales volume. 5. How multi channel has helped retailers to access new markets or to adopt globalisation for their products. bow OF CONTENTS 1. Multi-channel overview 6 2. Constraints for retailers to operate multi channels 7 3. Integrated...If you necessitate to get a full essay, order it on our website:
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