Le Petit Chef Essay Example for Free

Le Petit Chef EssayI believe she should take on the projects that commence macroscopical differentiation and also take on the high-end cook oven with the fuzzy intelligence. It is apparent the competing companies are utilizing technologies that are cheaper and are still maintaining their success. Le Petit Chef products are perceive as quality products, which is something that the executives know and something their current customers know.Despite the companys low returns, I still believe Gagne should go forward with the new high-end microwave oven because it will enhance the ease of use with minimal incremental costs. This microwave oven can also solve the problem with the variation in food quality, which should influence Gagne to go forward with the project. As far as other projects, they need to develop other projects that are all different from each other, which are visible to the retailer and potential customer.As far as handling the executive meeting, Gagne needs to tel l them that she is scrapping those several projects in order to free up more(prenominal) funds, allowing more money to be used in other projects and enabling them to differentiate their line. Le Petit Chefs poor performance can be attributed to a few things. The competition of the other companies developing products that directly competes with them such as Electrolux and Bosch-Siemens.Both companies take for developed low-end microwave ovens that are seemingly very gentle to potential customer because of their brand recognition and the price of the products. Another explanation for their poor performance is the companys lack to differentiate their lines. It is important to have visible differentiation for products so the retailer sees the difference of their products.If a product has a lack of visible differentiation, the retailer and potential client will inquiry what is different with the product and why it is more expensive than the previous model. In order for the company to remedy the situation I feel they need to fulfil the 18-month project for their high-end microwave oven with fuzzy intelligence technology and further advertise and market the glitches that have been fixed. Further, they need to develop differentiated products in order to erect to their retailers and potential clients of their differences.